The Art of Promoting

What a weekend I had! On Saturday I did my first webinar with Mary Nale - and it went very well! Deep sigh of relief here! Many thanks to the wonderful people that attended this webinar - I appreciate each and every one of you taking the time to be there! I also appreciate the fact that Mary took the time to go over the "room" with me beforehand, so that I could bring up pages and move my little cursor around with some semblance of knowing what I was doing! I think that Mary chose an excellent site to work with, and wish her much success with future webinars. Two of those webinars will be mine - one will focus on Tarot, Birth Cards, and Affirmations, while the other will focus on Tarot, Birth Cards, and Journeying.

On Sunday morning I joined Dax Carlisle, Mark Reed, and Mary Nale on Tarot Today. I am listening to the show in archives as I write this blog, hoping that I don't sound too bad. I want to thank all of the people in the chat room - I appreciate your dropping by to listen! I also appreciate all of the people that will be listening to the show in the archives! The chat about my book was wonderful, I chatted with the people in the room a bit, and had a wonderful chat with Colin, who called in from the UK! Many thanks to Colin for calling in. He is a marvelous individual, and just an incredible artist!

Following Tarot Today I attended a two-hour seminar with Stephanie Arwen Lynch (Tarot By Arwen). The seminar was for writers, and addressed character definition and plot development. If you want to work with Tarot and writing, please check out the services/seminars that Arwen offers. She is an incredible reader, author, and teacher/mentor.

I have a webinar coming up on the 21st of Sepember with Linda Marson of Global Spiritual Studies. I highly recommend working with Linda if you want to do a webinar. Like Mary Nale, Linda works with her presenters to get the Power Point pages set up (note: Mary's pages are not Power Point), and to make sure that the presenter knows how to work witht he pages, and work with the pointer. I will be chatting with Linda this Wednesday night to get a better idea of my next step. I have my pages together, and my graphics for the cards ... and I thought this was "good to go". Not! The first thing that Linda told me when she saw my pages was that I needed to add visuals to retain the interest of my audience. I dragged my feet on that one. However, when I did my webinar with Mary, the same thing came up when I beat people over the head for feedback. So, I am taking the work that Linda did re my pages, and looking for good visuals to go with them. I have to redo the text that I gave Linda into bullet points (Linda did this for me, but I want to change them a bit). I consider myself incredibly lucky that I connected with two very professional ladies that are making my presentations look very good! :)

I have one more thing that I need to do on promotions, and that is to send the laminated book covers that Schiffer Publishing sent me to local bookstores. I have to write a quick promotional letter to go with them, and they will be off!

I am learning the art of promotion slowly but surely. It is very much easier for me to promote other people through my reviews and interviews. Promoting myself ... that is a whole other ballgame!

(c) August 2011 Bonnie Cehovet

Google Plus, Google Plus One, Webinars & More

Most people that I know are putting out work in more than one venue. They need to maintain a network of contacts in more than one world, as well as promote their work in the best manner possible. The new Google Plus app appears to be a very good way to go. People are taking to it very well ... it is easy to sign up for, and there is the availability of creating "circles" ... i.e. putting people with the same interests in the same circle. You are notified when someone puts you in a circle - but not which circle you are being placed in. IMHO, this is a benefit - no one feels left out, and the information t hat you want to get out goes out to the people that it is meant to get out to. The issue that is coming up is that people are signed up for it, but not yet conversing much. My thought on this is that we want to view it in the same manner that we view Twitter - there needs to be a sense of sharing, so that a connection is made with other people within our circles. In that way, when we send out promotional posts, they are part of the overall picture, and not just promotion. If that were the case - why bother with Google Plus?

Google Plus One is a big part of the promotional picture, in that when people click on your Plus One icon you move yourself into a better place in the Google ranking. IOW, you have a better chance of being seen.

Google is doing something that I am not sure about - not sure what it is connected to. The Google Plus One icon is appearing on the right hand side of the pages that comes up when you run a Google search. Now there is also an icon that brings up (in most cases) a view of the page that is being linked to. It seems good, but it also seems a bit "Big Brother" to me.

With all of this running in the background, I am about to start setting up Internet time to promote my upcoming book, "Tarot, Birth Cards, and You: Keys To Empowerment". There will be a webinar this coming October with Linda Marson (http://www.tarotjourney.com.au/), where I introduce the concept of using the Birth Card pairs as a counseling and meditation tool.

Another avenue of promotion will be Internet seminars with Mary Nale (http://naleandcompany.blogspot.com/). The focus here will be how to place the Tarot Birth Cards in day to day life - whether you are reading for yourself, or reading for someone else.

My site page is quasi "set up" ( http://www.bonniecehovet.com/?page_id=125), and I have a preliminary Animoto video out on You Tube (http://www.youtube.com/watch?v=8kk_CsBezoA). I am doing a short write up of one Birth Card pair each month on my Tarot blog, and plan to do a short Animoto video for each of the Birth Card Pairs. I will also be setting up a Face Book page - once I get those logistics figured out! Oh ... I have a contest to figure out for my Tarot book. Talking archetypes? Sherlock Holmes take on the archetypes?

Other directions for me? My mystery novel in process, and my work on a friends music site. There will be some interesting promotions coming up there, you can be assured!

(c) July 2011 Bonnie Cehovet