Video Marketing

Marketing is not my favorite activity, although as a writer it is a necessary one. Making videos - well, I have not attempted doing that yet. So why am I even considering it? If I will follow a link to a video, others will too. And I have learned a great deal through videos placed on individual sites, and on You Tube. There are some definite marketing advantages here.

Videos have their place in personal branding, as do the social media sites. Together they can form a marketing plan ... on that cinches an individual's brand, and gets (and keeps) their product known. We have to "be" how we choose to brand ourselves. Our work, our product, as to reflect our brand. When our respective audiences can see us :in person", through a video, they can identify with us. We become real to them. Now, all videos do not have to be personal videos, but the ones that are will, IMHO, have a greater impact.

We also need to consider conversion rates. What percentage of individuals clicking on a link are then going to follow through and purchase? If we can connect with them through videos, and get them to identify with us, and our brand, we will not only have a single purchase, but we have an audience that will follow us on social media, and want to purchase that next book, or CD, or attend that net seminar.

Allow your personality to come through. I am who I am ... in my mid-60's, a conservative liberal, and a wanna-be writer of cozy mysteries. This is who I am, and any prospective audience needs to understand this. My target audience is specific. Who are you? What do you want people to know about you? Who is your target audience?

I love videos - each has a story to tell! I look forward to getting my story out there ... and to hearing your story!

(c) 2015 Bonnie Cehovet

Reproduction prohibited without written permission of the author.  

What Do You Want Your You Tube Video To Do For You?

 

Is doing a You Tube video a one time thing for you ... or do you have a plan? I have had a reason for putting up each of my videos ... but I made  he mistake of not connecting them ,,, of not branding myself on You Tube, if you will. So what can You Tube videos do for us, and how can we make best use of them?

First of all, I want to thank Mary Nale, the person behind 99% of my videos. She has great insight, great vision, and can make an awesome video  from just a few keywords and a general theme. If you are doing your own videos ... pat yourself on the back right now! If you are having someone else do them for you, take a moment out to send them thanks!

To make our You Tube videos work for us, we want them to be seen, we want people to connect to them, and we want people to subscribe, How do we do that? As with the written word, we want to provide valuable content ... content that people want and need. Content that they will share. Word of mouth is a tremendous asset in marketing, and in building up a following.

We want our content to be relevant, to appeal to the people that we want as clients/customers/readers. There are all kinds of videos that can be done, from those that talk about your services, to a tutorial on how something can be done (I love tutorials!), to information on a specific product. For authors, our product is our books. 

Something that I did not realize is that we can feature a video at the top of our You Tube channel when non-subscribers visit. I am going to have to look at that, and see which of my videos is something that I want so show there. Or ... I may do a video that defines me, and my work. I am going to need Mary's expertise with that one!

Doing a video that includes stats lets people know where you stand, and that you are doing your research. Numbers mean a lot to me ... I am sure that they do to others also. You could also share a video that gives feedback on your product. For writers, we could do videos that focus on feedback from our reade s. Or do a tutorial ... for writers that might include tutorials on outlining a book, developing characters, or the dreaded editing phase!

Guess what else we can do with videos! We can embed them in our blogs, or on our sites. A whole new world is opening up here!

Take a look at one of the videos that Mary Nale did for me: "Seek Joy ... Toss Confetti". You can contact Mary about her video work at marynale@attunemagazine.com.

(c) 2000 - 2013 Bonnie Cehovet

Reproduction in any venue prohibited without the written permission of the author.

Video Blogging

 

No, I am not going to start video blogging any time soon! I thought it might be fun to look into, though. The first thing that I saw when I was searching for an image to use for this blog was that there has been a Video Blog Week as far back as 2009! Where the heck have I been!  

When a non-techie like me thinks of video blogging, I am thinking of using the camera on my laptop, or perhaps have someone tape me using my hand held camera (it does both stills and video). It appears I am a bit out of the loop! There is another option, called Google + Hangouts On Air! I have been to a couple of Google Hangouts (but never hosted one), so I know the basics - you can host up to ten people, and do all kinds of neat things. Until today, I had never heard of Google + Hangouts On Air. What exactly is this new little person?

Google + Hangouts On Air are live broadcasts, with Google handling all of the tricky technical stuff. (Or so they say!) How do you access them? Sign on to Google +, and click on Hangouts On Air (on the left hand side of the screen). A new screen will open. If you have not already downloaded the Hangout Plugin, you will need to do that. (It is free.) 

The next step is to connect Hangouts On Air to your You Tube account. If you don't already have a You Tube account, it only takes second to create one. To connect the Google + Hangout On Air with your You Tube account, there are two steps, The first step is to verify the account by phone (you have to give them your phone number). You will be sent a verification code from Goggle. The second step is to input your code and click verify.

The next step is to name your Hangout On Air. Since this is a video blog, the name should be catchy, the same as for a written blog post. Leave the space where you can invite people blank. Next you click "Start Hangout On Air" (which does NOT actually start the recording. ;-) )

Read the Terms of Service, agree to them, and you can start recording! Note: Before you start recording, make sue that the lighting is good. Back lighting will leave your face in shadow, so you don't want  to do this. Turn around and look at the area behind you, This is what your viewers will see. Make sure that it is appropriate - not cluttered, and not too "busy". A little thought here will go a long way!

I am going to think on this ... you may see a vlog (video blog) in the future ... the distant future! In the meantime  ... have fun with this!

(c) 2000 - 2013 Bonnie Cehovet

Reproduction prohibited in allvenues without the written permission of the author.