Is Instagram For Writers?

I was recently nudged into joining Instagram by a gentleman that I do a bit of pro bono work for. He wanted to expand the base for his audio interview site. So I finally figured it out, and there I was. Kind of like when I first joined LinkedIn - I was standing in the middle of the room, eyes big, wondering what to do next.

I still haven't posted anything referencing the site that nudged me onto Instagram, but I have posted about the book that my co-author Brad Tesh and I just published - Invisible Me. Then I got the idea that I could post about my existing books (including the book that Brad and I previously published). So there really is a reason for me to be on Instagram! (Besides, this way I can follow F1 driver Lewis Hamilton's posts!) And I found a lot of people there that I follow on other social media sites - so of course I followed them on Instagram too!

So what are some of the reasons that it benefits writers to post on Instagram? One reason is the same reason that the gentleman that I work with wanted me to promote his site - that it appeals to a younger crowd (millennials). Also, we have to get over the fact that as writers we use words, not images, to paint the picture of our stories. Instagram has a huge user base, a veritable gift for expanding our reading audience!

How can we best create a solid presence on Instagram? Make sure that our author bio resonates with the audience that we want to attract, and include a link to our author website and/or blog. 

How can we best use Instagram to promote ourselves as writers? Another learning curve for me - the judicious use of hashtags. What this does is help our posts be seen by those that are not already following us. Where can we find relevant hashtags? Cheat a bit - check out other writers, and see what they are including in their posts!  Make sure that you are not constantly promoting yourself! Make around 25% of your posts promotion, and 75% something interesting to the audience that you want to attract. Like other writers posts, and comment when relevant. (I am a bit old fashioned - I would recommend leaving only positive comments.) Post pictures/images that are interesting. Post several times a week, to keep your name out there. If you want comments, ask questions in your post. 

Where can w find writers to follow on Instagram? Here is one site with some excellent suggestions grammerly.com. Another interesting site is paperbackparis.com. 

There is a dark side to Instagram. Someone created an account using my name - a fake account. They were not posting anything, but they were contacting my friends, in a way that wasn't me at all. I notified Instagram, and that account was taken down within 24 hours. In my book, Instagram rates high on enforcing rules and follow-through!

Think about using Instagram in your marketing ... and check out what I am doing there! 

(c) March 2019 Bonnie Cehovet

Reproduction prohibited without written permission of the author.

Your Author's Website - It Needs To Represent You!

As authors, what do we want to include on our website? It can get a bit messy, especially if we write in more than one genre. My own site is a good example of just how messy it can get. I write in the genre of Tarot and divination, in the self-help genre, I am developing books in the mystery/cozy mystery genre. I also have blogs for my reviews, and for music. I am going to probably leave my current site as is, and purchase another one for my mystery writing. That is the plan, anyway.

Now we get to decide what to put on our site. We need to realize that our sites are part of our brand as authors, and that a website is the best way to build the very necessary e-mail list (so that we can keep our name out there, and sell our books!). If we depend on social media sites to build our e-mail list, we leave ourselves open to the crash and burn scenario, as these sites can change how they do things in a New York minute! We have control over our own sites, and we can present ourselves as we best see fit.

The first step to building a website is choosing a host. I use Word Press, because it is very easy to use. I choose to use the paid for version, through Blue Host. This has worked well for me, because I am not a tech savvy person, and their tech services have saved me a lot of headaches!

My domain name is registered, so that no one else can claim it. Why would they, you ask, since I am using my own name? Believe it or not, there is another Bonnie Cehovet! She is in South America. By registering my domain, I am saving myself from any future complications.

Develop an About page that represents you as a writer. Only talk about the things that you want people to know - which for me would be my cats, my love of reading, and my love of writing. My favorite author sites are those where the author shares a bit of themselves, so this is what I modeled my site after.  It is also a good idea to put a good photo of yourself on your About page. I am a bit behind with this. My goal is to get a professional photo done - one that I can use on my site, my book covers, and other promotional material.

Make sure that the image on your header represents who you are. I chose an image that focuses on a desk, because that is where I spend most of my time.  

Include a sign-up form for your newsletter (yes, you should be doing a newsletter!). Your newsletter allows you to keep in touch with your readers, and to promote your work.

Organize things in your menu so that the flow is easy to follow. Yes, you can do a single page, but I personally detest that type of site. 

Include links to your social media sites, so that your readers can follow you. I have separate pages on FaceBook for my friends, and for my professional work. If you have a blog connected with your site, make sure that site visitors can find it easily. My blog is separate from my site - this is just how my work evolved.

Allow your site to evolve as you evolve as a writer!

(c) December 2018 Bonnie Cehovet

Reproduction prohibited without written permission from the author.

  

How Not To Promote Your New Book

I have both brick and mortar books out there, as well as independently books. What do they have in common? That I flailed around in promoting them all! There definitely is a way to promote books, and a way to not promote them. One way leads to sales, the other does not. 

What we are going to talk about here applies to new authors, as well as authors with a few books under their belts. Until we take a good look at how we promote our work, we are not going to see good results. Probably the worst mistake that we can make is starting to work on our promotions too late. I have made this mistake more than once. What I am looking at for the future is to start putting together a plan for promoting my books when I am about half-way through writing them. 

I am going to develop a marketing plan at this time that includes starting to talk about my WIP on my author blog (this blog), on my social media sites (including a dedicated author age on Facebook), and in my newsletter (you can sign up for that here). I am going to contact people that I would like to review my book, and line up where I will be sending copies (written and digital).

Something that is still in the thinking stages with me is pursuing awards. I would like to do that, and I think that it would increase sales, but  I have yet to research how this would be done.

You need a website. I have a website now that includes all of my work (Tarot and writing). Before my next book comes out, I will be bringing up a site dedicated to my non-Tarot books. I developed my first website on my own (and it shows!). My new website will be developed by Blue Host (I have found them very easy to work with). The one thing that I am absolutely against is having a single page that just streams down. I want dedicated pages for a bio, a listing of all of my non-Tarot books, and a page dedicated to each individual book.

Spread out how you promote. I will be doing blogs, writing articles for LinkedIn, and placing commentary on Google +, Twitter, and Facebook. I will be doing at least one video for You Tube, and I may also be doing Facebook ads, although I have never worked with them before.

Which brings up the subject of money. Once you look at where you are considering promoting your book, set a budget for yourself. You can always expand your budget if need be, but set an initial budget so that you can some financial guidelines to work with.  

There is a need to brand yourself. We do this through the name(s) we write under (I choose to write under my own name), the genres that we write in, and how we present ourselves. I am looking at using the same background/banner for my website, my Facebook page, and my newsletter. 

We need to continue our branding through how we write - the focus on our author bio, the short blurb for our book (often referred to as an elevator speech), and a more detailed version referencing our book. We need to make our talking points reflect who we are as writers, as well as making our work interesting enough to draw in potential readers/fans. 

Final words: recognize that you are responsible for doing your own promotion. Hiring someone to do it for you may not be cost effective, and you may not be promoted in the manner that you wish to be. Promote wisely!

(c) September 2018 Bonnie Cehovet

Reproduction prohibited without written permission of the author.  

Good Book Reviewers - A Scarce Commodity!

As a self-published author, getting your book up in print is only part of the game. There is also promoting the book, so that you actually get some sales. The part of promoting your book that I am going to address today is one part of the process, and that is getting people to review your books. It is not as easy as it looks.

The first thing that you want to do is check the Internet and see who is reviewing in your genre, and who seems to be doing a reasonable job of it. I don’t care if all of my reviews are lovely and positive … I want a breadth of reviews that are honest and show differing viewpoints. This gives my target audience something to help them make an informed decision on whether they want to buy my book or not. Some places to find potential reviewers are:

http://www.blognation.com/directories/book-review-blogs

http://www.ebookcrossroads.com/book-reviewers.html

http://www.mediabistro.com/galleycat/best-book-reviewers-on-twitter_b11136

http://www.theindieview.com/indie-reviewers/

You can also query for potential reviewers on the social media sites – Twitter, Google+, and Facebook. You can also check out the Good Reads site - http://www.goodreads.com/. Things to look for are the reviewers name, their contact information, and where they post their reviews.

You also want to think about whether you want to start getting reviews before your book is out, or whether you want to wait until after it is out. If you do both, you have a chance to put short blurbs either in your book, or on the back cover. Query potential reviews about whether they are willing to do pre-publication reviews, and whether they will do a digital review (which is cheaper than sending them a print book). If you are submitting to a site, read their review guidelines. Also, ask potential reviewers their timeline on getting reviews up.

One tactic that I have tried, with minimal success, is putting a Kindle book up free for a set number of days, indicating that you would like them to review the book if the choose to download it.  

© 2000 – 2013 Bonnie Cehovet

Reproduction prohibited in any venue without the written permissionof theauthor.

Networking For Writers

 

In my previous post, I talked about ongoing projects, and a bit about the process of writing as it plays itself out in my life. Today I am going to take a look at how I plan to network as a writer/author. Through working as a professional Tarot reader, writer, and reviewer, I found  that it was important to make connections that were consistent, and when possible, in person. 

To that end, I created a presence on social media sites as they presented themselves - first Facebook, then Twitter, the Google +.  Somewhere along the line I created a Linked In profile, although it took years before I (or anyone else in the Tarot community, actually) began to really work in creating a presence there. With each of these sites I have tried to learn the process, to dig into what the site has to offer, and to consistently post on both a personal and a professional basis. I try to engage in group pages and communities that peak my interest, and that I feel I have something to offer to. 

I have found that if something doesn't work for me, then to quietly leave the group, or discontinue the practice (such as the #FF on Twitter) works well. My time is well spent, and I am getting energy back from my efforts. I have connected with some totally awesome people along the way ... people that I would not have otherwise met.

I have also made good use of my RSS feed - following blogs that I really don't have the time to be checking on daily ... or even weekly. They pop up on my feed as a new post goes out, and I can read it or not, depending on my interest level and the amount of time I have available. This keeps me connected with the work that other people are doing, and the ideas that they are developing. I try to leave feedback when appropriate. Me being me ... I try to make that positive feedback.

I am following this same process with my presence as a writer/author. I have created a presence on social media sites, added to my RSS feed, and edited my profiles accordingly (especially on Linked In). Something that I did not mention above was joining organizations appropriate to my interests. I belong to two Tarot organizations, because I feel that they represent the field well, and that they work hard at maintaining their integrity. I plan to do the same thing within the field of writing. My search involves two major criteria: organizations focused on women writers, and organizations focused on the mystery genre.

Another aspect of networking for me is attending seminars/conferences. I have done this in the field of Tarot, and am looking for conferences that I might be interested in in the field of writing. It provides a bit of "down time", a bit of travel (unless the seminar/conference is in the city that you live in), a way of expanding my knowledge, and a way to meet other writers/authors in person.

It's all a process ... and the process is intriguing! 

(c) January 2013 Bonnie Cehovet 

Are We Shooting Ourselves In The Foot With Our Blogs?

As authors, are we prone to shooting ourselves in the foot? I would say yes, in some ways we are. Creating and keeping up a Internet presence is one thing that we can tend to put up because we are told that we need to, so we do, but we may not know exactly what to do with it.

That Internet presence, in my way of thinking, consists of our web sites, our blogs, and our presence on social media sites, such as Twitter, Face Book, and Google +. This is all time intensive, and, quite frankly, somewhat confusing. Several of my friends are backing out of one or more social media sites, so that they can focus on one or two sites that they feel comfortable navigating, and that they feel they have a foothold in. I think this is a good idea – they can always recreate their presence on whatever sites they have chosen to leave.

We are told that to develop an Internet presence, and a following, we need to blog. And we need to blog on a consistent basis, creating content that is relevant to what our work is, and to the audience/clientele that we wish to attract. It is not hard to get a blog up – there are several free blog Content can be created in several ways – by talking about what we are working on, by talking about the process we are going through to get our work out there, and by adding small tid bits of personal information that make us seem more real, more approachable.

Blogging helps us to build our platform, to firm up our “voice”, and the brand image that we wish to project to the public. Blog under the name that you want to be known by, not some cutsie, made up front that you look like you are hiding behind. Include a bio, with a pic that people can relate to. Include information on where people can contact you, and include it in a place where it is easily accessible. If people cannot find what they want right away, they will move on to someone else’s blog!

Make best use of your blog page, and include information about the work that you already have out there, as well as what you are currently working on. Back this up by placing links to wherever site visitors can go to purchase your work. Remember to place a link to your professional site – you want your site, blog, and any published work, to be connected to each other for easy access to site visitors.

Allow your visitors to comment on your blog. Moderate the comments if you want to, but a better idea, IMHO, is to allow people to post, and to remember to check your comments frequently. You do this so you can respond to whatever comments are left, and to delete the infrequent comment that just does not belong there.

Last, but not least, make your blog clean and easy to read. I hate the word “monetize”, and I will not stay to read a site or a blog that has been “monetized” with ads. I am getting older by the day, and do not want to waste my time on that!

Have fun creating your online presence. Make sure it represent who you are, the work that you do, and that it will appeal to the audiences you are trying to reach. Life is too short to have to keep redoing things!

© September 2012 Bonnie Cehovet