Google + & Search Engine Optimization

What exactly is search engine optimization (SEO)? And where does Google + come into this? We know that we want to be found on the Internet. If our readers can find us, and get to know us, they might even buy our books! Bottom line - SEO is a process that enables search engines to find us, index our website, and rank it on the search engine result pages. 

When we are setting up our sites, and site pages, we have to pay attention to things like page titles, subtitles, and keywords. One of the benchmarks that Google uses to rank a page is the number of links from other sites.  To do us any good, these links have to be quality links. Google + is a new player here ... and an important one.

Google collects user data from Google + the same as other sites, such as Facebook, collect from  their users. I think we are all fairly conversant with this concept ... although we don't always appreciate it. Google + gets information from user profiles, comments on posts, user sharing, and +1'ing. We may not like this, but it does give the Google search engine greater accuracy. Sites are ranked as to how they fit in with the information that Google + gathers.  

Google + can help us as authors to brand ourselves, including Google + authorship. (This is something that I did as soon as I found out about it/ You can find out more about Google + authorship here - Google + Authorship.)

Links that are in Google + profiles are added with something termed "do follow", which means that they are treated as web pages, which allows for increased visibility and page ranking. 

I may not understand SEO or Google + as well as I should, but I was there close to the beginning, an have been able to grow my understanding as Google + grew. This is something that we all need to pay attention to.

(c) 2000 - 2013 Bonnie Cehovet

Reproduction prohibited in all venues without the written permission of the author,  

The Importance Of SEO

We all nod our head that SEO (Search Engine Optimization) is important. As writers, we want our work to be found, and to be read. Unless we wear two hats - writer and techie - we are probably a bit (or more than a bit!) haphazard with our SEO work. The importance of SEO was brought home to me this past week, when I was contacted by an individual that was looking specifically for information that was contained in an article that I had just written. It was a two part article (with the second part going up this weekend), and she was looking for the second part to use in work that she is going to be doing int he coming week. I was thrilled that she found my article, and even more thrilled that she was searching out Part 2!

Here are some things that should be taken into consideration in optimizing your site:

1. Is your content relevant?
2. Are you linked to other sites?
3. Is your site frequently updated?
4. Is your header relevant to your content?
5. Are your keywords repeated?
6. Does your content provide something of value to your site visitors"
7. Are your site pages linked in a logical manner?
8. Is your content clear, concise, and does it offer value?
9. Do you have a clear picture of who your site visitors are?
10. Do you have a clear idea of what is currently important/of interest in your market?

Note: SEO as I am addressing it here is for unpaid, or algorhythmic search results. If you are looking for paid results for your site, you would need to take different steps towards optimizaiton.

One last note - I just came across Google's Website Organizer, whic is a free service that checks your site for . While i have not used it yet, I am going to run my site through it, and see how bad a shape I am in! To try this on your site, go to .

(c) October 2010 Bonnie Cehovet