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Friday, October 22, 2010

The Importance Of SEO

We all nod our head that SEO (Search Engine Optimization) is important. As writers, we want our work to be found, and to be read. Unless we wear two hats - writer and techie - we are probably a bit (or more than a bit!) haphazard with our SEO work. The importance of SEO was brought home to me this past week, when I was contacted by an individual that was looking specifically for information that was contained in an article that I had just written. It was a two part article (with the second part going up this weekend), and she was looking for the second part to use in work that she is going to be doing int he coming week. I was thrilled that she found my article, and even more thrilled that she was searching out Part 2!

Here are some things that should be taken into consideration in optimizing your site:

1. Is your content relevant?
2. Are you linked to other sites?
3. Is your site frequently updated?
4. Is your header relevant to your content?
5. Are your keywords repeated?
6. Does your content provide something of value to your site visitors"
7. Are your site pages linked in a logical manner?
8. Is your content clear, concise, and does it offer value?
9. Do you have a clear picture of who your site visitors are?
10. Do you have a clear idea of what is currently important/of interest in your market?

Note: SEO as I am addressing it here is for unpaid, or algorhythmic search results. If you are looking for paid results for your site, you would need to take different steps towards optimizaiton.

One last note - I just came across Google's Website Organizer, whic is a free service that checks your site for . While i have not used it yet, I am going to run my site through it, and see how bad a shape I am in! To try this on your site, go to .

(c) October 2010 Bonnie Cehovet

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