Showing posts with label target audience. Show all posts
Showing posts with label target audience. Show all posts

Monday, March 18, 2019

Writing A Bio That Attracts Readers


My co-author Brad Tesh and I just spent a year writing a self-help book entitled "Invisible Me". The writing was fun, the editing was - well, not fun, but not too much work, either. Formatting it was not too bad - we used the Kindle Create app. What was really difficult for me was writing my author bio. I wanted to do more than list my published work. I also wanted to do more than talk about my cats! I finally did get something up, but I am not happy with it. So I decided to see what the Internet had to say about writing an author bio.

First we need to look at why an author bio is so important that I am pulling what is left of my hair out. Most of us are not known authors, so we need to build credibility to attract an audience. If we write in multiple genres, as I do, I wonder if we need to tweak our bios for each genre, as the target audience will be different. I think that we do, as the quality and impact of our author bio does impact sales. 

We need to show that we know about our subject, and we need to do this in an interesting manner (or our potential audience will quickly move on). Including a link to our website is a given. Including already published work is a fine line - it needs to be done in a manner in which we get the names out there, but don't make too big a show out of it. It is a good idea to include our writing experience, any pertinent education that we have, and any writers organizations that we belong to. We want to include a few pieces of information about ourselves that will be of interest to our prospective audience - like the cats that own me, and the fact that I both read and write all of the time!

We also need to keep it short. (Don't even ask me all that I had to cut out of our bios for the print version of Invisible Me"!) How short is short? One paragraph (250 words) to place on the back of your book or for promotional purposes, and a full page bio for your website.

Bios read best if written in the third person. It is also easier for me to write my bio in the third person, because I don't feel that I am bragging about myself. We also need to remember that as we grow as authors, our bios should grow to reflect the new us. 

Bottom line: write a bio that reflects who you are, and what your writing is all about.

(c) March 2019 Bonnie Cehovet
Reproduction prohibited without written permission of the author.

Monday, February 19, 2018

Scheduling Blog Topics


Blogging has always been a chore for me - even when I enjoy doing it. I make a committment - as I have with this blog, and my flash fiction blog - and then find it difficult to follow through. My flash fiction blog is very spur of the moment, and I like that. It is what it needs to be. Looking back over the topics that I have covered here on my author's blog - they are all over the board! I am not happy with myself over that.

So I have decided to plan ahead - to pick topics that fit together, that make some kind of sense, and schedule them together. I am going to try and take a different theme each month, and develop content around that.

I started this blog to develop a following for my books, and I have to say that I have not done a good job at all. I am going to focus on my mystery writing, and target two audiences - other mystery writers, and readers of cozy mysteries. 

I am looking at defining a social media presence as a mystery writer, increasing my newsletter subscribers, and engaging my target audience. Publishing my blog consistently will increase traffic for each post. Adding links to my newsletter sign-up and to my personal/professional site will allow my target audience toget to know me a bit better.

Keeping to a set schedule for publishing my blogs will also allow me to see when and where I can use teasers for my upcoming work - whether it is a mystery novel, or a shorter book/pamphlet on a topic of general interest.   

Now I have an idea of where I want to go with this, and how to get there. I plan on using a calender to list blog topics, as well as teasers for upcoming work. I will also be able to look at holidays, and see how I can tie them into my work. 

Onward and upward!

You can sign up for my newsletter here: newsletter.

You can view the author's section of my site here: author's site.

(c) February 2018 Bonnie Cehovet

Tuesday, January 23, 2018

Writing A Better Newsletter

I have done newsletters on and off over the years. Right now I am developing a newsletter that will, hopefully, help me promote my writing. I send it out on a monthly basis, and tweak it as I get feedback. (Many thanks to my friend Jamie Morris for her wonderful suggestions!)

I am always looking for ways to ramp up my newsetter. I do have the target audience - people who read my work, and other authors. I try to vary the content enough to hold the attention of my newsletter audience. (I was aghast to find out that having 10% of those that received my newsletter actually opening it was a good percentage! Note to self - write better subject lines!)

I include links to writing related articles, blogs, and tools that have crossed my path. From time to time I will include links to other authors whose work I admire. I also include links to books that I already have out there, and snippets from my WIP (thank you Jamie for this suggestion!).
Things that we can all do to make our newsletters better are:
  1. Keep our intended audience in mind when pulling the newsletter together.
  2. Create an editorial calender. For me, since my newsletter goes out monthly, that would be creating a list of twelve topics that I would like to address. the months that have major holidays I cheat, and use the holiday to base my newsletter around.
  3. Format the newsletter to look professional.
  4. Use an professional e-mail sender, such as Mail Chimp.
  5. Make you newsletter easy to scan, with bold headlines. People won't read your newsletter unless they see something that interests them.
  6.  Give your readers information (or links to information) they can actually use!
  7. Include links to your previous work - I have links to four of my books at the end of my newsletter.
  8. Include a pic of yourself, so that your readers can relate to you on a personal level.
  9. Be consistent - don't ramble!
  10. Make sure your readers can opt out easily if they want to.
  11. Ad images to create interest.
  12. Use a logo and tagline that will brand you for your readers.
  13. Include links to your professional site, as well as your social media sites.
  14. Check your newsletter before you send it, checking for spelling, grammar, and consistent photo size. 
(c) January 2018 Bonnie Cehovet
Reproduction prohibited without written permission from the author.

Wednesday, November 7, 2012

Promoting e-Books

I am over half-way through a short (approximate 20,000 word) book on surviving the holidays. It is going up through Smashwords as an e-book. Now I have to think about howto promote this book, taking into consideration that this is the first in a series of self-help books that I plan to put out there. Simple thought process here - if people like one thing that I write, it is in my best interest to offer them other things to read too!

That much I am sure of. The marketing itself - that I am not sure of. I am working (at least with my first book) with an almost non-existent promotional budget. But more than budget, I am thinking about where to market to reach my target audience - women of all ages that are interested in being the best that they can be. This is often a hard things to do, as by nature women tend to put others first. Setting that aside for a moment, what do I need to know about marketing an e-book?

I have defined my target audience, now I am trying to develop a written marketing plan. I could choose to go with Kindle's KDP program, but I am not going to, for a variety of reasons - the main one being that it limits me to promoting through that program for a specific period of time. Multiple streams of income sounds better to me. Things that I will do include creating a page for my book on Facebook, creating a page for my book on my personal site, and chatting it up on Facebook, Twitter, and Google +. I will also either have a book trailer done, or create a short animated video to put upon my site, and on you tube. I will be contacting other authors in the same self-help genre, and ask if they would review my book, if I were to send it to them. And I will have a give-away, as the book should be up by the end of November (I can push it for the holidays). I may also put out a free sample chapter from the book.

What else do I "not" intend to do? I do not intend to do any "blog a thon" activity, nor do I intend to do guest posts. These are time consuming activities, if done correctly, and they would not make me happy!

One more thing that I am considering is having a book launch party - or, rather, a book launch cyber party! I have friends with confetti and glitter that will join in ... that would be fun!

Off to do some more thinking!

(c) November 2012 Bonnie Cehovet

Long Chapters Or Short Chapters - What Is Your Preference?

Does it make a difference to a reader whether the chapters in a book are long or short? It does to me. I like shorter chapters, as they feed...