I have done newsletters on and off over the years. Right now I am developing a newsletter that will, hopefully, help me promote my writing. I send it out on a monthly basis, and tweak it as I get feedback. (Many thanks to my friend Jamie Morris for her wonderful suggestions!)
I am always looking for ways to ramp up my newsetter. I do have the target audience - people who read my work, and other authors. I try to vary the content enough to hold the attention of my newsletter audience. (I was aghast to find out that having 10% of those that received my newsletter actually opening it was a good percentage! Note to self - write better subject lines!)
I include links to writing related articles, blogs, and tools that have crossed my path. From time to time I will include links to other authors whose work I admire. I also include links to books that I already have out there, and snippets from my WIP (thank you Jamie for this suggestion!).
Things that we can all do to make our newsletters better are:
- Keep our intended audience in mind when pulling the newsletter together.
- Create an editorial calender. For me, since my newsletter goes out monthly, that would be creating a list of twelve topics that I would like to address. the months that have major holidays I cheat, and use the holiday to base my newsletter around.
- Format the newsletter to look professional.
- Use an professional e-mail sender, such as Mail Chimp.
- Make you newsletter easy to scan, with bold headlines. People won't read your newsletter unless they see something that interests them.
- Give your readers information (or links to information) they can actually use!
- Include links to your previous work - I have links to four of my books at the end of my newsletter.
- Include a pic of yourself, so that your readers can relate to you on a personal level.
- Be consistent - don't ramble!
- Make sure your readers can opt out easily if they want to.
- Ad images to create interest.
- Use a logo and tagline that will brand you for your readers.
- Include links to your professional site, as well as your social media sites.
- Check your newsletter before you send it, checking for spelling, grammar, and consistent photo size.
(c) January 2018 Bonnie Cehovet
Reproduction prohibited without written permission from the author.