What exactly is search engine optimization (SEO)? And where does Google + come into this? We know that we want to be found on the Internet. If our readers can find us, and get to know us, they might even buy our books! Bottom line - SEO is a process that enables search engines to find us, index our website, and rank it on the search engine result pages.
When we are setting up our sites, and site pages, we have to pay attention to things like page titles, subtitles, and keywords. One of the benchmarks that Google uses to rank a page is the number of links from other sites. To do us any good, these links have to be quality links. Google + is a new player here ... and an important one.
Google collects user data from Google + the same as other sites, such as Facebook, collect from their users. I think we are all fairly conversant with this concept ... although we don't always appreciate it. Google + gets information from user profiles, comments on posts, user sharing, and +1'ing. We may not like this, but it does give the Google search engine greater accuracy. Sites are ranked as to how they fit in with the information that Google + gathers.
Google + can help us as authors to brand ourselves, including Google + authorship. (This is something that I did as soon as I found out about it/ You can find out more about Google + authorship here - Google + Authorship.)
Links that are in Google + profiles are added with something termed "do follow", which means that they are treated as web pages, which allows for increased visibility and page ranking.
I may not understand SEO or Google + as well as I should, but I was there close to the beginning, an have been able to grow my understanding as Google + grew. This is something that we all need to pay attention to.
(c) 2000 - 2013 Bonnie Cehovet
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