This post is a total ramble, so beware! I am just going to dredge up a few thoughts on blogging, why author's should blog, and what might be helpful to new bloggers.
1. Make your blog pertinent to your genre. The purpose of your blog it to establish a platform for your work, and to get your name known. To do this, what you choose to write about should reflect the genre you are writing in, so that you are attracting an audience that will follow your work. If you write in more than one genre, as I do, you have a bit more leeway.
2. Make your posts timely. If new software has come out that will have an effect on how you do your work, if there is news in the publishing industry that affects authors, then make the effort to blog about this, and share the link to your blog on all of your social networks. I share links on Facebook, Twitter, and Google + ... Linked In is still in the "maybe someday" stage, although I do belong to a couple of groups there.
3. If you allow comments on your blog, then have the courtesy to respond to them. This provides a nice link between you and the individual who made the comment. They will feel that they are getting to know you better. If you want to build your blog up, visit like-minded blogs, and leave constructive comments there.
4. Make sure that your header is appropriate to the content of your blog, and that it holds enough interest to make people click on it and read it.
5. Use tags, make sure that the tags are appropriate, and use as many tags as possible. This is how Google finds us!
6. Use links to spice up your blog.
7. Keep some kind of schedule to your blogging, so that people know when to look for fresh content.
8. Make sure that there is accurate content info on your blog.
9. Is your blog all over the place, or is the "voice" consistent. That voice is part of your brand!
10. Treat your blog as a serious marketing tool.
(c) 2000 - 2013 Bonnie Cehovet
Use in any venue without the written permission of the author isprohibited.