December 2023 Bonnie Cehovet
Reproduction is prohibited without written permission of the author.
This material is not authorized for use with AI training.
December 2023 Bonnie Cehovet
Reproduction is prohibited without written permission of the author.
This material is not authorized for use with AI training.
The idea behind the four pillars of book marketing comes from an article I read on Jane Friedman's site The Four Pillars Of Book Marketing. The article was written by guest author Matt Holmes. I saw myself in this article in so many ways! I am still on the very steep learning curve of marketing my books, it has not been that long ago that I looked at all of the options (Facebook, Amazon, YouTube, Twitter, Instagram) and did not know where to begin. (If you read Matt Holmes's article, you will see that he also branches out into promo sites, Facebook groups, newspapers and magazines as part of his initial promotional blitz.)
He currently uses two sources to promote his wife's books - Facebook ads and Amazon ads. I can live with that! (He also does a "small spend" on BookBub.)
Holmes identifies the four pillars of book marketing as:
One of the most important aspects of author branding is having a website that works for us. I have stumbled through this for many years, fine-tuning my website (bonniecehovet-author.com) so that it represents who I am and what my work is all about. It will never have a highly professional look to it because I want my readers to feel that they are sitting with me at my kitchen table, having coffee (or tea), eating homemade cookies, and discussing life.
What do you want your website to say to your readers? How can you keep your readers coming back? What is important to you, and what is important to them?
Whether we are setting up a new website or fine-tuning an existing one, there are some mistakes that are often made that we want to avoid.
You need to decide what you want your website to do for you and how you want to do it. You want to present yourself as a credible author, and you want to draw a readership that is specific to your work. Along with presenting your books, you will want to talk about speaking engagements, courses you have created, or new books that are in the pipeline. You want to retain your reader's interest!
You also want to watch that you don't become too enamored of your own words. Keep the word count down - remember, people have a tendency to skim through websites - say something with brevity that means something and will hold their interest.
Make sure that your site is mobile-ready - IOW, that someone can bring it up on their phone.
Make sure that your site is easy to navigate. Too many options will lose the interest of potential readers.
You don't have a newsletter? Go set one up right now! And place the signup where it is easily seen on your website.
How about a blog? Yes, you need a blog to reach out to your readers with important information (or just to keep them updated on your progress). Your blog can be part of your website, or it can be separate (as mine is).
Finally (and here is where I drop the ball) keep your website updated.
Here are some author websites that I find to be well done:
(c) September 2023 Bonnie Cehovet
Reproduction is prohibited without written permission from the author.
ChatGPT (Chat Generative Pre-trained Transformer) is a chat box launched by Open AI in November of 2022. It came to my attention pretty much at the same time from two sources: a LinkedIn gentleman that I follow (S. Vincent Shin) and the founder of a course that I was taking related to writing (Ty Cohen).
It is known for its detailed, articulate responses, but also has a significant drawback - it has uneven factual accuracy. I just started using it and found it easy and fun to use. I asked for a title for this specific blog and was given a very nice one that I adapted for use. It also provided me with an outline for this blog, which I did decide to use. (I can ramble on a bit on my own!)
I plan to continue using the program to give shape and focus to whatever I am writing. It will not write the article/story/book for you, but it will give you a solid outline that takes your own thoughts/ideas and brings them to life. This would be very helpful if you were in a place in your writing where you were either stuck or simply lost.
The bot mimics human conversation, which makes it easy to follow. It also has the ability to sort out what is factual and what is not factual about the questions it is being asked.
As the responses from the bot are known not to be 100% accurate, I would advise using it as a starting point and doing your due diligence to verify the information you are being given.
ChatGPT is free to users. I understand that there is also a paid version, which gives users priority during times of heavy usage, as well as access to new features. The app is not currently available for use on iPhone or IOS.
(c) February 2023 Bonnie Cehovet
Reproduction is prohibited without written permission from the author.
Here is a link to a YouTube video on Kindle Shorts - How To Short Books On Amazon
(c) Bonnie Cehovet
Reproduction is prohibited without the written permission of the author.
Ty Cohen - this is a name that you want to remember. If you want to make a consistent passive income from your writing - seek out Ty Cohen. If you want to know how to get the best results on Amazon - search out Ty Cohen. If you want to know how to promote your books on Amazon - search out Ty Cohen.
A few months ago Ty Cohen's Kindle Cash Flow program found its way into my radar. I ended up purchasing the program as well as his program on advertising on Amazon. These are obviously paid-for programs, but I felt the investment was well worth it, because it was an investment in myself and my future.
Ty Cohen is a very well-spoken individual who addresses his programs to both authors and non-authors. (Yes, he does show step-by-step how to get a freelance writer to write your books for you. This is basically aimed at the Kindle Shorts program.)
I am going to start with the Amazon advertising program, then move on to the Kindle Cash Flow program. I will let you all know how this works for me. And that is the operative phrase - "how it works for me", because how a program works is dependent on an individual's understanding of the program and how to implement it.
You can visit Ty Cohen's site and see what programs he has to offer: Ty Cohen.
You can see his You Tube videos here: Ty Cohen.
Wishing you all a stellar 2023!
(c) January 2023 Bonnie Cehovet
Reproduction is prohibited without the written consent of the author.
Does it make a difference to a reader whether the chapters in a book are long or short? It does to me. I like shorter chapters, as they feed...