Is doing a You Tube video a one time thing for you ... or do you have a plan? I have had a reason for putting up each of my videos ... but I made he mistake of not connecting them ,,, of not branding myself on You Tube, if you will. So what can You Tube videos do for us, and how can we make best use of them?
First of all, I want to thank Mary Nale, the person behind 99% of my videos. She has great insight, great vision, and can make an awesome video from just a few keywords and a general theme. If you are doing your own videos ... pat yourself on the back right now! If you are having someone else do them for you, take a moment out to send them thanks!
To make our You Tube videos work for us, we want them to be seen, we want people to connect to them, and we want people to subscribe, How do we do that? As with the written word, we want to provide valuable content ... content that people want and need. Content that they will share. Word of mouth is a tremendous asset in marketing, and in building up a following.
We want our content to be relevant, to appeal to the people that we want as clients/customers/readers. There are all kinds of videos that can be done, from those that talk about your services, to a tutorial on how something can be done (I love tutorials!), to information on a specific product. For authors, our product is our books.
Something that I did not realize is that we can feature a video at the top of our You Tube channel when non-subscribers visit. I am going to have to look at that, and see which of my videos is something that I want so show there. Or ... I may do a video that defines me, and my work. I am going to need Mary's expertise with that one!
Doing a video that includes stats lets people know where you stand, and that you are doing your research. Numbers mean a lot to me ... I am sure that they do to others also. You could also share a video that gives feedback on your product. For writers, we could do videos that focus on feedback from our reade s. Or do a tutorial ... for writers that might include tutorials on outlining a book, developing characters, or the dreaded editing phase!
Guess what else we can do with videos! We can embed them in our blogs, or on our sites. A whole new world is opening up here!
Take a look at one of the videos that Mary Nale did for me: "Seek Joy ... Toss Confetti". You can contact Mary about her video work at marynale@attunemagazine.com.
(c) 2000 - 2013 Bonnie Cehovet
Reproduction in any venue prohibited without the written permission of the author.
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