Blogging is a push button for me. I like to blog, because I like to get information out there, I like to keep my name known, and I like to promote my work. What I don't like is connecting to other writer's blogs, doing promotions with other writers, and the whole "blogathon" concept. For other people that may work - for me it does not.
So why do I encourage blogging for writers? Because it is a way to help with promoting and marketing for our work - starting with our WIP's. What will make writers successful bloggers? Taking the content on their blog seriously - paying as much atention to it as they do to their WIP's. Chosing meaningful topics, and addressing them in a meaningful manner.
Be creative! The content from your blog can also be used in other places. It can be used as a starting point for an article on another social media site, such as LinkedIn. You can write a series of blogs on the same topic, and publish them as a book (or booklet), or use them as a freebie for a sign-up for your newsletter. (Yes, we need to have newsletters too!)
Know the audience that you are writing for, and make it interesting for them. Make them want to follow your blog! Speaking for myself, my audience is those of all ages interested in cozy mysteries, recipies, and cats. Having said that, I do follow a few other authors blogs, authors that I respect and can learn something from. My hope is that as I get better at blogging, other authors will decide to follow me too.
Some of the things that need to be taken into consideration when blogging are consistency (how frequently you decide to blog), blog content that is related (with strong headlines that show what the content is all about), your bio (which needs to reflect both you and your writing), and whether or not you are going to allow comments (and if you do, how you are going to moderate them).
The length of the content on your blog is up to you. IMHO, longer blogs are better. Also, use images. They draw attention, and can be usd to set the mood for a particular blog.
Have fun with this! You will be blogging as long as you are writing!
(c) February 2018 Bonnie Cehovet
Reproduction prohibited without written permission of the author.