Friday, August 20, 2010

Blogging As A Promotional Tool

I have been blogging (here, on Word Press and on Live Journal - each blog with a different, specific purpose)for some time now. As I define new directions in both my private and professional lives, the effort behind my blogging will be ramped up. Therein lies the problem. I have been spending a lot of time researching what constitutes a good blog, how to attract traffic, how and when to guest blog, and blog rankings, amongst other things. My head is spinning!

I do not want to be a professional blogger! I want to continue to enjoy writing my blogs, providing content, personal opinion (I do have a few of those!)and access to the availability of purchasing my books. (I promise to be very gentle with your checkbook/credit card!)

What I am trying very hard not to do is to get lost in the process - to take my attention away from my professional work and make the blog itself too high a priority. Quite frankly, right now I am standing here, hands on hips, fuming about how to bring traffic to my blogs without making the blog itself my priority. Hello blogs - you are a promotional tool, not the be all, end all of my promotions! Can we reach a truce here?

As in all things, my Cappie personality rushes to the fore. Like Mr. Sinatra, I will do things my way! ;-)

(c) August 2010 Bonnie Cehovet

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