Sunday, January 15, 2012

Keyword Research




It is not enough to find interesting content for our blogs. It is not enough to write our blogs in a cohesive manner. For most of us, our blogs are one part of an overall strategy to get our name and work out into the public eye. What can we do to make our blogs stand out, so that they reach a larger audience, and encourage that audience to come back for more? Make best use of keywords!

Keywords? Okay, most of us recognize that keywords are a part (okay - a large part) of Search Engine Optimization (SEO). So what are they, exactly, and how do we know when we are using the right one, and using them correctly? It's called research! We do what is called keyword research. What we are looking for is the word(S) that an individual types into a search engine (such as Google) to find specific information. Making best use of these keywords in our blogs, and in the titles for our blogs, will place us higher in the search engine ratings, and drive more visitors to our blogs.

There are two groups of thought here: one group holds the position that if you write quality content with a specific audience in mind, you should not need to use keywords - that people will seek you out. The second group holds the position that you need to find the best keywords, and base your article around them. I think that most of us combine these methods - starting with defining our audience, deciding on the content, then writing the content,keeping the keywords in mind. I have written site content where I was required to use certain words a given number of times - not a heck of a lot of fun!

Sigh. Where do we start. Review what you blog is all about, and who your audience is. Make a list of words that are appropriate to your content and your audience. Keywords will change as content and intended audience changes. This will give you a good foundation for your writing.

Now life gets fun (not!). It is time to take your most prominent keywords, your strongest keywords, and run them through a keyword research tool, such as Google Keyword Tool, Keyword Tool, or Keyword Tool, all of which are free. Make a list of your results, so that you don't need to do this very often!

Have fun with this - but take it seriously, too. Make best use of your time - perhaps do this in phases, so that you don't burn yourself out. The results will be that your blog, and your work, will gain a wider audience, and you will be creating opportunities for the growth of your blog and your work!

(c) January 2012 Bonnie Cehovet

3 comments:

  1. Bonnie,

    I've actually been wondering this morning how keywords work, lol. It's funny how others seem to be thinking the same things around the same time I am.

    I have a question on this subject. Find your keywords, but then how do you use them? Do they need to be located in your Article Title, in your article body, or both? Does one keyword need to be repeated throughout?

    Thanks again for touching this topic.
    Best wishes,
    Cher

    ReplyDelete
  2. Cher -

    This is just off the top of my head. I have been using keywords in my content (but not as well as I should have been). What I have discovered is that a primary keyword should be int he article title, with the primary and "secondary" keywords sprinkled throughout the article. One thing that I have to watch for is to not repeat the keywords too often, or too close together. The writing, in the end, needs to sound like me, and not an IOnternet marketer. ;-)

    Blessings,
    Bonnie

    ReplyDelete
  3. Lol, totally agree on the spacing out of keywords. We definitely don't want to sound like a commercial or jingle. Thanks for the additional thought on this.

    ReplyDelete

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