Thursday, September 26, 2013

Common Mistakes When Marketing Your Book

Marketing is never an easy task ... at least, not for me. Now I find out there are mistakes that we can make when posting on social media sites. that can shoot us in the foot! Who knew! I feel like I just went down the rabbit hole with posting!

The whole premise of posting on social media sites is to engage people, get them to read your material, and keep them wanting more. Generally this is done in a gentle way. The first thing not to do is to push people to buy your book. For heaven's sake - tell them what it is ab out, tell them why they want to read it, and allow them to make the choice! just a hint here - try and avoid the phrase "Buy my book", in all of its various incarnations! Put a book page on your site where people can get information on your books. I do a separate page for each of my books ... for me, that works out best.

Avoid using phrases like "You will love my book!", or "I hope you'll read my book!" You are weakening your position here, IMHO. Allow the prospective reader to decide whether they want to read your book, and whether they like it or not. 

If you are posting a link to your book, give it an intro. Do you click on links that you have no clue about? I sure don't!

Write your post for the site you are posting it on. Facebook, Google +, and Linkedin can safely take the same text and make sensed of it. With Twitter, you have to be a bit more creative. Another hint ... something that is worded for Twitter is going to look close to irrelevant  on the other social media sites. Saving time is a good thing ... looking bad isn't!

Watch the url's that you are posting.  If your prospective readers are from the UK, list the Amazon UK link. If they are from the US, list the US link. If you have prospective readers from both countries, list both links. This is a courtesy to your readers.

Map out a schedule for your posts, and say something different each time. Your book has more than one thing to say, certainly! Don't bore people, or turn them off.

Think before you post!

(c) 2000- 2013 Bonnie Cehovet

Reproduction prohibited in all venues without the written permission of the author.

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