I personally do not use Instagram, for marketing or for anything else. However, I have seen a couple of articles being tossed around about Instagram and marketing, so I decided to look into it. A few of the things that I saw being stressed were that it was mobile, and that it was a way to communicate directly with potential customers. When people get to know us one on one, it helps to build both credibility and trust.
The app is for both iPhones and Androids, and allows you to share both photos and videos with your target market. I am not a photo person, although I do use them with my blogs to break up the text and create interest. I do the same thing with my review work - to show as many pics as I can to generate interest in what I am reviewing.
Pinterest operates on somewhat the same concept, and is also a site that I have no interest in using. Instagram, because it uses both photos and videos, is better able to take your information and form a story with and from it. Both Instagram and Pinterest give the user the ability to "like" a photo or video. (Note: Pinterest supports You Tube, Vimeo, and TED videos.) People are able to find you, and follow you, on Instagram through the use of hashtags.
Through the use of images and hashtags, you can develop a visual strategy for attracting prospective clients/customers. You can also place a link to your site along with the hashtag. While I am not using this technique right now, I think that it could be used by people like me - writer's that are publishing their books independently.
Instagram allows sharing of images through Facebook, Foursquare, Twitter, Tumblr, or e-mail. You can also interface with Instagram through your desktop, which also allows you to access Statigram, which analyses all of your Instagram data.
I am still in the consideration phase on this, but I may be able to develop strategy using Instagram that would beat something else that I am considering, which is placing videos on my blogs. It is a brave new world!
(c) 2000 - 2013 Bonnie Cehovet
Reproduction prohibited in all venues without the written permission of the author.